Recruitment Juice Live – Review

January 13 0 Comments Category: News

NewsHaving launched the highly successful Recruitment Juice DVD based training products in 2007 Recruitment Juice has created quite a buzz in the industry. Before I go on though, I have a confession firstly. I do not own a copy of the Recruitment Juice DVDs. I have watched some of it on the Recruitment Juice website and on Youtube and admit I have been impressed with the quality of the production and innovative delivery style. Like many other veterans out there, I have sat through my fair share of videos (VHS! – remember having to rewind the tape after watching it?? Remember the “who was the last person in the Training Room and didn’t rewind the cassette?” rants?). The videos were always variations on a theme: Recruitment “guru” sits at desk and espouts knowledge, recruitment guru perches on corner of mahogany desk a la Ron Burgundy and tells you how it is, or recruitment guru stands on a stage in front of an audience and pontificates about how to succeed. In fact there are still “training” products out there in this format – although “updated” by being on DVD. Recruitment Juice’s material is a breath of fresh air in comparison to the aforementioned material. Fresh, vibrant, fun and most of all insightful and high impact.

This was the first Recruitment Juice Live event which took place in London on January 12th 2010. Having attended the event I wanted to share with everyone my thoughts and give you an insight as to what happened during the session. I was curious to see how the culture and feel from the DVDs could be maintained in a live situation. How exactly was that humour and the fly on the wall style going to be reflected?

Once sat in the main room the morning’s schedule presented what looked to be a well structured format with a number of sessions delivered principally by Roy Ripper and Gavin Ingham. On the agenda we were to be treated to:

• Get and keep you mind in the game – Gavin Ingham
• Planning your new business strategy – Roy Ripper
• Standout from the crowd with your defining statement – Presented by Roy Ripper
• Open your calls with impact – Gavin Ingham
• Marketing superstar candidates – Roy Ripper
• If questions could kill, these surely will! – Roy Ripper
• Closing like a pro – Roy Ripper
• Blasting through and client objection – Gavin Ingham
• New Business surgery – Q&A hosted by Dan McGuire
• Closing address by Matt Trott

As you can see – some very interesting topics and only five hours (less a 30min coffee and bacon butty break) to cover it. What I am not going to do is review each and every session. If you couldn’t make it on the day or just plain missed it then buy a copy! It was filmed on the day for packaging into a DVD so there is bound to be an announcement shortly as to how you can get your hands on it.

So, how was it you ask? Excellent. My initial curiosity as to how they would keep the Recruitment Juice “feel” was satisfied almost immediately. Ten minutes into the morning whilst Dan McGuire, MD of broadbean, was launching the day there was a late arrival. As a trainer and presenter there is nothing worse than late attendees. Even worse is when they don’t seem bothered. This guy walked in, on his mobile, acknowledged the room and carried on talking! It was none other than Wayne Kerr from Sunshine recruitment. Wayne stayed for the day and I had the pleasure of his company on my table for much of the group work we did and he certainly lives up to his reputation in the Recruitment Juice DVDs – Remember the Wayne Kerr fee dance? A great touch to keep the Juice feel and nicely done with interruptions from Wayne through the day without causing too much distraction.

The quality of the material in the presentations was excellent, short punchy sessions with group acitivities (working with Wayne on the top 10 words that would describe him when he is at the top of his game was priceless) that added real value – a message that cames across loud and clear from the delegates I spoke to at different tables during the break.

The mixture of sessions between Roy and Gavin added variety and kept interest levels high – Gavin primarily looking at more attitudinal and linguistic techniques and Roy with practical recruitment activities. Each of their sessions was content rich and with 15 years in this industry, I left with 26 (just counted) pages of notes and can honestly say I learned things as well as enjoyed things on the day.

Highlights for me?

Roy’s piece on MPC marketing (Most placeable candidates) was spot on the money and something I have championed everywhere I have worked since being introduced to the MPC concept when I started in executive search. Roy is right – any of you veterans out there who think you don’t need to market out candidates or do Spec calls because you’re experienced? You’re making a mistake.

Gavin’s objection handling session will have been massively beneficial for many in the room as I know as a trainer I am constantly asked about objection handling. Also pleasing that he has similar views to me on power techniques from the 80’s being out of date and is as much an advocate for feel, felt, found as I am.

Wayne Kerr’s attendance added some Juice to the day and his own training venture Wayne’s Winning Ways ( sounds like another “genius” idea.

In conclusion, this was a well constructed, highly informative, massively enjoyable session and I for one will definitely attend future Recruitment Juice live events. For those of you who went I am sure you share my sentiments and those of you who didn’t make sure you go to the next! Roy and Matt have an excellent product and I am sure that there will be much more coming out from the Recruitment Juice stable (should that be orchard or grove or something instead??) to keep us hooked. My final confession…I am going to get hold of a copy of the Juicy Bits of New Business from Recruitment Juice.

Liked this article? Then take a look at these:

The Real Reason HR Hate Recruiters …… Finally

Recruitment Suicide – A Dummy’s Guide

How to work smarter, not harder, as a recruiter

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